• 项目背景:201X – 201X XXX项目

                 201X – 201X    XXX项目

  • 服务内容:

1年度公關傳播規劃及執行 (Annual PR consultant)

–年度傳播事件策劃及節點規劃 (Annual communication plan development)

–新聞角度的制定 (News angle development for diverse client events)

–新聞稿和傳播資訊制定 (Regular release and speech development)

–媒體關係維護及媒體定期聚會安排 (Regular media visit)

–媒體發佈與跟進 (Follow-up for media distribution)

–媒體採訪協調與管理(1-on-1 interview pitch and interview arrangement)

–媒體報導監測和分析報告 (Media monitoring and analysis report development)

2媒體諮詢和危機管理 (Issues and crisis handling):

–處理媒體對服務的疑問和諮詢

 (To handle media sensitive enquires representing client)

–行業新聞涉及的危機管理

 (To report client for any sensitive news and provide suggestions)